Market Research agency with a passion for Insights and Discovery
Market Research agency with a passion for Insights and Discovery
Innovate is a research North-Africa based, innovation and social media research agency, that has full-services qualitative and quantitative market research capabilities.
Market Research agency with longitudinal view of a client's growth challenge
Market Research agency with longitudinal view of a client's growth challenge
Innovate is a research North-Africa based, innovation and social media research agency, that has full-services qualitative and quantitative market research capabilities.
Market Research agency focused on trend market and consumer behaviors
Market Research agency focused on trend market and consumer behaviors
Innovate is a research North-Africa based, innovation and social media research agency, that has full-services qualitative and quantitative market research capabilities.

Who We are

YOUR BETTER PARTNER FOR AFRICAN IMMERSION

INNOVATE is a Research Boutique agency offering service solutions and project management in both qualitative and quantitative reserach and in Digital & Social Media Research. We provide our clients with local market insights to support their projects design and management including Market overview, Consumer trends, Statistical Data, Industries statistics, High-quality sample lists and many more.
Our team is operating across North & West Africa. We are conducting research projects based on traditional approaches (focus groups, ethnography and surveys), as well as more innovative research approaches in Digital & Social Media (online communities, co-creation workshops and Netnography)
Our ever increasing blue chip client portfolio is a testament to our ability to deliver the highest standard of research and strategy consultancy.

Where We Work

Our geographic coverage extends to 3 sub-regions and the types of research conducted depend on our on-the-ground capabilities and our knowledge of local culture and specificity of local market.

North Africa

Morocco, Algeria, Tunisia, Lybia

Central Africa

Tchad, Cameroon, Gabon, Congo RDC

West Africa

Mauritania, Senegal, Ivory Coast, Burkina Faso, Mali, Benin

Research services

We help companies come into powerful alignment with their actual value in the marketplace. Our work empowers clients to forge closer connections of greater value, with new and existing customers.

At INNOVATE, it’s all about results – helping to get your organization on the front foot and dealing with your issues productively and efficiently. We do this by giving you access to great people ; smart thinkers who design great research and combine it with experience, industry knowledge, the latest thinking and business smarts – getting right to the heart of the issue and giving you a clear course to steer.

Quantitative Research

Our fieldwork capacity enables us to tackle anything, from the most straightforward to the most complex projects. We invest in people resources and technology to offer our clients best-in-class services, handpicked trained staff and constant quality control. Transparency, trustworthiness and dedication are the building blocks of our relationship with clients: we work together for efficient problem solving!

Qualitative Research

Our team has a valued experience in qualitative research, in North & West African countries. It is due to our knowledge of the local populations ; and because each country is different, we take it into account concretely when we lead focus-groups, in-home visits and when meet each African consumer.

Digital & Social Media Research

Social media can be a valuable tool for marketing research, providing a way to study consumer opinions, thoughts and commentary. We helps market research firms and corporate researchers efficiently collect, analyze, visualize and act on insights gained from verbatim comments, regardless of media or language. Doing this enables these organizations to enhance customer experiences, increase revenue and ROI.

Desk Research

Whatever the industry and the market approach (B2B-B2C-B2A), our expertise is to collect, analyze and provide you updated information about the targeted markets. Our team support you to enter a new market, to establish where you stand, to make an acquisition or to discover future trends.

Achievements in 2017

9000

F2F CAPI Interviews

3500

CATI Interviews

70

Focus-groups

120

In-depth Interviews

85

In-home & Ethnography

8

Countries covered

They trusted us

partners- They trusted us

If you are looking for a research partner to help your organisation overcome its challenges, or if you simply have a question you’d like answered we’d love to hear from you.

Call us on

+212 520 526 384

Come find us at
130 Boulevard d'Alsace, 2e Etage, App 3
Email us at

contact@innovate-irma.com