Market Research agency with a passion for Insights and Discovery
Innovate is a research North-Africa based, innovation and social media research agency, that has full-services qualitative and quantitative market research capabilities.
Market Research agency with longitudinal view of a client's growth challenge
Innovate is a research North-Africa based, innovation and social media research agency, that has full-services qualitative and quantitative market research capabilities.
Market Research agency focused on trend market and consumer behaviors
Innovate is a research North-Africa based, innovation and social media research agency, that has full-services qualitative and quantitative market research capabilities.

About us

INNOVATE is a Research Boutique agency offering service solutions and project management in both qualitative and quantitative reserach and in Digital & Social Media Research. We provide our clients with local market insights to support their projects design and management including Market overview, Consumer trends, Statistical Data, Industries statistics, High-quality sample lists and many more.
Our team is operating across North & West Africa with conducting traditional research approaches such as focus groups, ethnography and surveys, as well as more innovative approaches in Digital & Social Media research such as online communities, co-creation workshops and Netnography research.
Our ever increasing blue chip client portfolio is a testament to our ability to deliver the highest standard of research and strategy consultancy.

Field presence

Our geographic coverage extends to 3 sub-regions and the types of research conducted depend on our on-the-ground capabilities and our knowledge of local culture and specificity of local market.

North Africa

Morocco, Algeria, Tunisia, Lybia

Central Africa

Tchad, Cameroon, Gabon, Congo RDC

West Africa

Mauritania, Senegal, Ivory Coast, Burkina Faso, Mali, Benin

Our Team

Mehdi Chahi

Mehdi Chahi

Insights & Research Operations Manager

Qualitative and Social Media Researcher - Experienced in West and Central Africa.

Mehdi Chahi

Insights & Research Operations Manager

Latifa ALAMI

Latifa ALAMI

Partner - Senior Qualitative Manager

Senior Qualitative Moderator experienced in Market Insight and Consumer Knowledge in North and West Africa.

Latifa ALAMI

Partner - Senior Qualitative Manager

Ouiame Filali Merzouki

Ouiame Filali Merzouki

Partner - Smart Data Solutions Expert

Working on Smart Data Collection solutions

Ouiame Filali Merzouki

Partner - Smart Data Solutions Expert

Ahmed Salah

Ahmed Salah

Research Account Executive

Ahmed Salah

Research Account Executive

Mahamat Abba Choua

Mahamat Abba Choua

Client Services Executive Morocco, Tchad & Central Africa

Mahamat Abba Choua

Client Services Executive Morocco, Tchad & Central Africa

Inoussa OUEDRAOGO

Inoussa OUEDRAOGO

Country Operations Leader - Ivory Coast & Sub-region

Inoussa OUEDRAOGO

Country Operations Leader - Ivory Coast & Sub-region

Fatima Zahraa Bouzid

Fatima Zahraa Bouzid

Social Data Executive

Fatima Zahraa Bouzid

Social Data Executive

Georges Borrel

Georges Borrel

Country Operations Leader - Cameroon & Sub-region

Georges Borrel

Country Operations Leader - Cameroon & Sub-region

Research services

We help companies come into powerful alignment with their actual value in the marketplace. Our work empowers clients to forge closer connections of greater value, with new and existing customers.
At INNOVATE, we’re all about results – helping to get your organisation on the front foot and dealing with your issues productively and efficiently. We do this by giving you access to great people ; smart thinkers who design great research and combine it with experience, industry knowledge, the latest thinking and business smarts – getting right to the heart of the issue and giving you a clear course to steer.

Quantitative Research

Our fieldwork capacity enables us to tackle anything, from the most straightforward to the most complex projects. We invest in people resources and technology to offer our clients best-in-class services, handpicked trained staff and constant quality control. Transparency, trustworthiness and dedication are the building blocks of our relationship with clients: we work together for efficient problem solving!

Qualitative Research

Our team has a valued experience in qualitative research, in North & West African countries. It is due to our knowledge of the local populations ; and because each country is different, we take it into account concretely when we lead focus-groups, in-home visits and when meet each African consumer.

Digital & Social Media Research

Social media can be a valuable tool for marketing research, providing a way to study consumer opinions, thoughts and commentary. We helps market research firms and corporate researchers efficiently collect, analyze, visualize and act on insights gained from verbatim comments, regardless of media or language. Doing this enables these organizations to enhance customer experiences, increase revenue and ROI.

Desk Research

Whatever the industry and the market approach (B2B-B2C-B2A), our expertise is to collect, analyze and provide you updated information about the targeted markets. Our team support you to enter a new market, to establish where you stand, to make an acquisition or to discover future trends.

Research solutions

INNOVATE offer a large range of research solutions covering traditionnal and online research.
B2B Ethnographic Interviews
Ethnography involves being immersed in or living with a culture, but ...Learn more
C-Level & C-Suite Executive Research
Understanding business strategies and trends in key industries ...Learn more
Sales Strategies Boost Solutions
Sales and marketing expertise can help organizations boost sales...Learn more
Influencer Market Research
Influencers are social leaders who build large followings and ...Learn more
Digital Usability testing, User Research & UX Research
Usability testing is a qualitative research that involves direct...Learn more
Netnographic Research & Social Media Listenning
Online research method aiming to understanding social ...Learn more
Desk Research
Desk research is an integral part of any market intelligence and market research ...Learn more
Trend Market Research
The art of looking at what’s popular in the market right now, it is a ...Learn more
Go-To-Market Research
A multiple research methods to assist brands and companies with ...Learn more
In Home Use Tests (IHUTs)
Whether referred to as an Home-Usage Test or In-Home User Test, this ...Learn more
Customer Loyalty Research
A loyal customer is a satisfied customer. But a satisfied customer may ...Learn more
Online bulletin and Discussion boards
In this research methodology, participants commit to posting content on ...Learn more
Semiotic Research
An approach to cultural analysis derived from structural linguistics, involving ...Learn more
Trade-off Research
A way to quantify consumer's values associated with different ...Learn more
Census / Retail Research / In-Store Market Research / Shoppers Study
Retail Market Research provides depth of insight on how consumers ...Learn more

Portfolio

Discover how we’ve successfully made things happen for leading brands in different sectors...

Achievements in 2017

9000

F2F CAPI Interviews

3500

CATI Interviews

70

Focus-groups

120

In-depth Interviews

85

In-home & Ethnography

8

Countries covered

If you are looking for a research partner to help your organisation overcome its challenges, or if you simply have a question you’d like answered we’d love to hear from you.

Call us on

+212 520 526 384

Come find us at
130 Boulevard d'Alsace, 2e Etage, App 3
Email us at

contact@innovate-irma.com