Influencer Market Research

Influencers are social leaders who build large followings and communities, often online. Their social value and followings allow them to sway the opinions of others. Influencers and thought leaders can inspire others to buy from a particular brand. The success of Influencer Marketing comes from building relationships and providing social benefits to consumers.

Digital Usability testing, User Research & UX Research

Usability testing is a qualitative research that involves direct observation and interviewing of people using a product in order to evaluate whether it can be used for its intended purpose. Generally, subjects are asked to use a product or solve a problem with it, and then to say aloud what they are thinking and doing, and why, step by step. This process can uncover any difficulties in understanding or in using the product.

Netnographic Research & Social Media Listenning

Online research method aiming to understanding social interaction in digital communications contexts. It is a specific set of research practices related to data collection, analysis, research ethics, and representation, rooted in participant observation. In netnography, a significant amount of the data originates in and manifests through the digital traces of conversations in Social Media platforms.