Influencers are social leaders who build large followings and communities, often online. Their social value and followings allow them to sway the opinions of others. Influencers and thought leaders can inspire others to buy from a particular brand. The success of Influencer Marketing comes from building relationships and providing social benefits to consumers.
Usability testing is a qualitative research that involves direct observation and interviewing of people using a product in order to evaluate whether it can be used for its intended purpose. Generally, subjects are asked to use a product or solve a problem with it, and then to say aloud what they are thinking and doing, and why, step by step. This process can uncover any difficulties in understanding or in using the product.